This is a book for anyone who is involved in influencing others. It’s a brilliant guide to not only how and why we love stories, but more importantly why some just stay with us.
I urge anyone who presents to read this book as it really explores fully why we remember some information and yet often struggle to recall details that may well be vital for us. The Heath brothers isolate six simple factors that make up the ingredients of sticky stories. It’s full of many entertaining anecdotes and scientific insights into how we absorb information.
A must for anyone who presents in all its various forms.
Click on the book cover for more information and to buy from Amazon UK.
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